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Will Jordan is a Scottish YouTuber and a professional writer known for the Ryan Drake series, who since 2019 has emerged under the persona of an intelligent drunkard, The Critical Drinker.

The Critical Drinker is a Scottish drunkard with a crude attitude, a penchant for black comedy, speaks in biting sarcasm and snark, and frequently uses running gags and catchphrases. His snide demeanor is juxtaposed by his intelligent critique of the art of filmmaking and storytelling, which was intended to be a neat contrast.

The Drinker sarcastically supports content he dislikes with visual imagery often portraying the said movie negatively. This often could be mistaken as a support to the movie, including the YouTube algorithm. Said videos often feature The Drinker ripping into how bad they are, with a sarcastic veil of praise, alongside antithetical footage and images of what he's saying. Often, these videos are even more damning to the products than an unironic review, as it paints the target as nothing more than a laughable joke.

Will Jordan is a published author who has sold over 2 million copies of his spy thriller series Ryan Drake, a throwback to Cold War era techno-thriller/spy fiction novels of the likes of James Bond and the works of Tom Clancy, which spans 9 books.

In 2022, Will wrote a new book called Dark Harvest, a conspiracy thriller/science fiction novel about bioterrorism and zombies. Will has also stated he's working on a comic book project, still unrevealed.

He resides in Scotland, United Kingdom, and has a wife, two sons, and a greyhound named Lara (who he affectionately calls "The Critical Doggo"). Will stated that his Drinker persona essentially represents him but with all traits magnified by ten.